Marketing
With competition in the marketplace as fierce as it is today, nothing is as critical to a company's success as its marketing division. Marietta's program prepares you for the marketing arena by offering a broad selection of business courses, while at the same time focusing on the specific demands of marketing. We then show you how it all fits together through classes such as our Business Consulting course where you'll work with other students and faculty advisors on projects for area businesses.
Research the cultural differences in marketing by experiencing these differences yourself. Our students have the rare chance to study at institutions of higher learning in China and to continue working there after graduation. Other internship opportunities are also available in the United States or in other countries. Even before you leave, you'll get an international perspective -- most faculty members have lived or taught overseas and bring the international dimension into the classroom.
Required Courses
Courses for the major include:
- Principles of Microeconomics
- Principles of Macroeconomics
- Management Information Systems
- Managing Organizations
- Principles of Marketing
- Marketing Research
- Marketing Management
- Introduction to Management Accounting
- Senior Capstone Course: either Business Consulting or Business Policies and Practices
Requirements for a Minor
Accounting 201; Economics 211; Management 381, 432; Management Information Systems 220, and at least one course chosen from Management 385, 386, or 388.
Places a Degree Can Take You
Internships
Recent majors in marketing have interned for companies like Bank One, Discover, Sherwin-Williams, NuRelm Internet Solutions, Avalonbay Communities, and Vector Marketing.
Clubs & Organizations
Marketing majors are eligible for Tau Pi Phi, the honors society for outstanding students in economics, management, and accounting. Members have the opportunity to participate in the annual Tau Pi Phi case competition.
Successful Alumni
Our graduates have the skills and the background to enter all sorts of fields and careers. Some of these include:
- Assistant to the Director, Mainstreet Morgantown
Morgantown, WV - Medical Sales Representative, Merck Pharmaceuticals
Northampton, MA - Graduate School, Marshall University
Huntington, WV
Scholarship Opportunities
The Jules Bourmorck and Julia Bourmorck Staats Memorial Scholarship provides scholarship support to a worthy and deserving junior or senior majoring in economics, management, and accounting.
The Douglas C. Greene Scholarship is awarded annually to students in the Business & Economics Department.
The Bert T. Glaze Scholarship recognizes pre-professional achievement by a rising junior or senior major in the Business & Economics Department.
The Economics, Management, and Accounting Department Scholarship. recognizes outstanding scholarship in those fields. Recipients are juniors and seniors who have declared majors within the Business & Economics department and whose academic performance meets the department's requirements.