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Alumni Feature 1

Ross W. Lenhart, Class of 1966

Pioneer and Advocate

Ross W. Lenhart

Upon graduation from Marietta College in 1966, Ross Lenhart embarked upon a 42-year career in admissions marketing that carried him from his alma mater all the way to a highly successful partnership in a company acknowledged as one of the nation’s pioneers in developing communications and branding strategies for colleges and universities. During that time and even now in retirement, Ross remains a tireless advocate for the value of higher education and a mentor to young professionals and seasoned veterans alike as they tackle the challenges of sharing information on the potential benefit of a college degree.

Ross became Marietta College’s Director of Admission in 1968. Under his leadership, the three largest classes in the history of the institution were enrolled. Prompted by that success, he struck out from the more established career path followed by admission executives and shifted his focus to the fledgling business of marketing and branding higher education, eventually becoming the chief executive officer of the educational division of Phoenix Communications, a firm credited with revolutionizing the recruitment strategies of clients across the country. For twenty-three years at Phoenix and, later with Stein Communications, Ross provided an articulate, innovative and respected voice in what has now grown into a billion-dollar industry.

Beyond his widely recognized ability to craft effective outreach and marketing programs and materials, Ross has worked tirelessly to advance the admission and educational communications profession through his active leadership in such organizations as the Georgia Foundation for Independent Colleges and the National Association for College Admission Counseling.

A constant in Ross’s life has been his devotion and dedication to his alma mater. His service on the College’s Board of Trustees was honored by receiving emeritus status for his outstanding contributions and leadership.