College hosting second International Business Leadership seminar

Marietta College and the McDonough Center for Leadership and Business are pleased to be hosting 10 MBA students from Piracicaba Methodist University (UNIMEP) of Brazil at the second International Business Leadership (IBL) seminar from July 17-28.

The IBL is primarily designed for graduate business students from accredited institutions outside the United States. For two weeks, the seminar participants engage in classroom discussions and site visits to local businesses as a way to gain new insights about business leadership in an increasingly global environment.

In addition, the participants develop and present a group project that involves a leadership challenge in an international business setting. The seminar also explores the rich cultural heritage of the Mid-Ohio Valley, including trolley tour and a cruise on the famous Ohio River.

The seminar is offered through the Center's Office of Business Leadership Development.

"In this age of globalization and increasing competitiveness in the marketplace, business organizations are focusing more closely on leadership development as a critical step," said Dr. Gama Perruci, dean of the McDonough Center. "College and university graduates are called on to be effective leaders in an environment that stresses teamwork, flexibility, and the ability to thrive amidst constant change. The IBL Seminar is geared toward international business students who want to experience American business culture."

One of the site visits will be to Offenberger & White, Inc., an integrated marketing communications company based in Marietta.

On June 1, Offenberger & White, Inc. was appointed global marketing agency for Esco Biotechnology, Inc., Esco Micro Pty., Ltd., Singapore. Concurrent with this announcement, Bill White was named Director of Marketing for Esco, which gives White and the Offenberger & White staff responsibility for developing and managing integrated marketing programs in more than 75 countries from Offenberger & White's Marietta headquarters.

Since Esco recently opened a direct office in South America, White expects the opportunity to interact with visiting McDonough scholars from Brazil to be mutually beneficial.

"Not only can OffWhite offer the Brazilian students a global perspective of a Singapore-based biotech company doing business throughout Latin America, the student exchange can examine problems specific to the Brazilian market and explore solutions that may lead to interesting business relationships in the future," White said.

Instructors for the seminar are all from the Marietta faculty: Dr. Mark Bagshaw (management/leadership), Dr. Liane Gray-Starner (communications), Dr. Jacqueline Khorassani (economics), Dr. Robert McManus (communications), Dr. Gama Perruci (leadership) and Dr. Sid Potash (management).

Guest lecturers include Charlotte Keim (President of the Marietta Chamber of Commerce) and Eduardo Eugênio Spers (UNIMEP). Carlos Alberto Zem will be on campus for the entire seminar as the Brazilian faculty adviser.

The McDonough Center is named in honor of Bernard P. McDonough (1903-85), a self-made industrialist and entrepreneur who ran wide-ranging global business interests from his Marmac Corporation headquarters in Parkersburg, W.Va. From humble beginnings, he built an industrial empire after World War II with diverse holdings, including concrete plants, construction companies, shoe factories, marine barges, lawn and garden tool factories, and sand and gravel operations.

In 1986, through a generous $5.5 million gift from McDonough's wife, Alma McDonough, and the McDonough Foundation, Marietta College established the Bernard P. McDonough Center for Leadership and Business. The Center offered one of the first comprehensive undergraduate leadership programs in the United States.