Four students attend American Advertising Federation conference

Four Marietta College students, along with Instructor Lori Smith, recently spent two days at an American Advertising Federation (AAF) National Student Conference in Washington D.C.

AAF (American Advertising Federation) is the oldest national advertising trade association, representing 40,000 professionals in the advertising industry. 

The students who attended were: Dong Yu Li ’12 (Beijing, China), Stephanie French ’12 (Parma, Ohio), Jennifer Kuebel ’12 (Cambridge, Ohio) and Katelyn Hilderbrand ’13 (Pittsburgh, Pa.)

Members of AAF are connected to the entire advertising community and provided with great opportunities for networking, education and valuable discounts. AAF educates members on the latest trends in advertising, marketing and government issues with a variety of annual programs.

The students said the National Student Conference was an excellent opportunity for them to learn the tools necessary to enter today’s advertising industry. 

At the conference, students were able to hear industry leaders discuss the changing world of advertising, beginning your career search, making the transition from student to professional and more. They were also able to network with leaders from the advertising, marketing and communications industries and meet peers from across the country as well as learn tips for the 2012 National Student Advertising Competition.

French, Marietta College’s AAF President, says the last speaker, Tim Cecere, Managing Partner and HR Director at GroupM, was her favorite.

“Cecere spoke about how to improve ourselves, to stand out in interviews and how to promote ourselves to professionals in the field,” she said. “He also discussed networking and our resumes.”

Most importantly, throughout the conference, the students were able to network and receive tips on what and what not to do to succeed after graduation.