Marketing Management

In the Management 432 — Marketing Management course, students take a deep dive into all aspects of the Marketing Mix (i.e., product development, pricing, distribution and promotion) as they learn to create an integrated marketing plan. The course features readings and case studies from Harvard Business Publishing and in some semesters exposes students to a “real time” case, allowing them to simultaneously work through a challenge currently faced by a business and compare their findings with the business’s actual decision.