Marketing Research

While research might sound like a dry topic to some, this course is anything but. Management 385: Marketing Research is built around a semester-long research project in which students learn and participate in multiple forms of research (i.e., focus groups, secondary research, questionnaires, etc.) to solve a marketing problem for a local business or community organization. In the most recent course, students presented their findings to more than 40 community and business leaders, including the Mayor, three city councilmen, the city planner and many business owners.