Advertising & Public Relations
In advertising or public relations, the goal is to be understood in a certain way. It's not about just being clear. It's about delivering a specific message, being persuasive, and presenting your company or your client in the best possible light. At Marietta, you'll learn about the nature of persuasion and acquire the practical skills you need to convince your audience -- everything from desktop publishing to organizational problem solving. But you'll also take courses in media ethics where you'll develop an understanding of the ethical responsibilities that come with the power to move people.
With two radio stations, a television station, and an award-winning newspaper on campus and all run by students, Marietta is your opportunity to work in a variety of mass-media markets. The McKinney Mass Media Center features:
WMRT-FM 88.3: a 9,200-watt student-run station, with a range of 30 miles, that broadcasts classical music, jazz, and show tunes, as well as national, regional, state and local news, weather and sports -- including play-by-play of Marietta College sports and student-oriented talk shows.
WCMO-FM 98.5: a 10-watt station that broadcasts contemporary music and local events throughout the campus and within a six-mile radius of the City of Marietta. Nearly all of the programming is live and entirely student-driven.
WCMO-TV (Channel 15): an on-campus TV station that broadcasts student-produced nightly news and programs to 12,000 households. The TV facilities include a large main studio, master control, field production equipment, and Final Cut Pro 3 editing system (similar to the systems used by CNN and ESPN).
The Marcolian: one of the top four small-college newspapers in the country, this weekly newspaper has a circulation of 3,000. Students recently won honorable mention in the Overall Excellence Category in competition sponsored by The Society of Collegiate Journalists
The Mariettana: Marietta's yearbook published by students in Mass Media and Graphic Design and providing students with opportunities in journalism, photography, advertising, and design.
American Advertising Federation: The American Advertising Federation's Marietta College chapter provides numerous programs to guide its students through advertising curriculum and job placement. AAF's programs include the following:
- National Student Advertising Competition
- Internship opportunities
- Career guides
- Industry mentors
- Networking with top agency and corporate recruiters
For more information contact the chapter advisor, Prof. Lori Smith at email@example.com
Through our Advertising and Public Relations major, you'll take courses like:
- Mass Media and Society
- Writing for Media
- Electronic Media in America
- Introduction to Advertising
- Introduction to Public Relations
- Corporate Communications
- Writing for Public Relations
- Desktop Publishing
- Media Internship
- Foundations in Leadership
- Practical Statistics
- Senior Capstone Course: Media Ethics and Law
- Additional electives in Mass Media and in Management
Requirements for a Minor
Mass Media 101, 207, 225, 230, 309, 370.
Long before you graduate, you'll get lots of experience working with major media outlets. Through our internship program, our advertising and public-relations students have interned with:
- The Cleveland Indians
- The Cincinnati Reds
- Ohio News Network
- The Marietta Times
- Clear Channel Radio
- Ohio Athletic Conference
- Greater Marietta United Way
- TV stations throughout the region
Marietta graduates work as marketing and public relations directors all over the country. You'll find alumni in positions like:
President, Marketing Data Base Associates
Marketing Manager, Rolling Stone
New York, NY
Marketing Manager, Subaru of America
Director of Marketing, Performing Arts Association
Research Associate, Proctor & Gamble
Public Relations Associate, Miramax Films
New York, NY
Member Services Assistant, US Rowing
Program Coordinator, Tennessee Golf Association
The Vernon E. "Dan" McGrew Scholarship is given to qualified students in the Department of Mass Media.
The William M. Sheppard Scholarship is awarded to a student interested in print media and majoring in one of the programs in the Department of Mass Media.
The Carleton Knight III Memorial goes to the graduating senior demonstrating excellence in a mass-media program.