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Visual Identity Marks
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Trademark and Merchandising

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Marietta College Trademark and Merchandising Information

Marietta College's visual identity marks are registered with the U.S. Patent and Trademark Office.

  • Neither the College's marks nor approximations may be used to identify entitites other than Marietta College.
  • The College's rights to revenue generated by the commercial use of its marks is protected.
  • The College's marks cannot be altered or used inappropriately without jeopardizing legal protective status.
  • Marks, when used on apparel, should be displayed with the "TM" symbol indicating trademark status.

 


Merchandising

The College presents a wide variety of merchandise to students and alumni. The primary hub for Marietta College merchandise is the College Bookstore, which has developed strategies for incorporating the College's visual identity into its merchandise.

Campus departments, offices, and program areas may also order merchandise for the audiences that they serve. Although these items are often prepared according to the prevailing fashion style or vogue, most suppliers are capable of preparing customized items to match Marietta College's visual identity.

While additional production costs may sometimes result, vendors must always reproduce our official visual identity marks as designed and match PMS 281 or PMS 295 exactly (for printed materials) or as closely as possible for other merchandise where PMS matching capabilities do not exist (usually Navy Blue).

To protect the trademarks of the College, all items bearing Marietta College's name or logos must be officially licensed and approved.
The Office of College Relations is responsible for coordinating the College's licensing and trademark program. This office must approve all merchandise bearing the name and/or symbols of the college prior to manufacturing or distribution.

The College strongly suggests that when ordering items (such as mugs, keychains, shirts, and pens) that you do so through the Office of College Relations by contacting the Director of Printing and Producion (ext. 4727).

The Office is prepared to handle such requests and in many cases can save the client money by taking bids from multiple merchandising vendors.

To equip vendors to produce their merchandise according to Marietta's standards, camera-ready art is available online at
https://mcnet.marietta.edu/style/visual/index.html

The Office of College Relations will be the sole judge of acceptability and reserves the right to grant approval of uses and designs that may deviate from these guidelines.

Note to Vendors

The visual identity marks depicted on this site are trademarks of Marietta College.

All graphic standards and restrictions outlined on this site apply to the production of all merchandise—whether purchased by the College or by outside funding.

Design alterations or substitutions are strictly prohibited without the express written consent of the College Art Director.

Marietta College reserves the right to reject delivery of, and payment for, materials containing unauthorized or incorrect usages of the Marietta College visual identity marks, including the College logo, seal, and athletic logos.

 


 

To Obtain the
Visual Identity Marks

  • Request any of the production-ready files through the Office of College Relations.

    (Please allow 2-3 working days for your request.)

 


 

Contact Information:

Art Director
Marietta College
215 Fifth Street
Marietta, OH 45750
(740) 376-4715