| Marietta College Reverses and Type Faces
Marietta College's visual identity is based on a system of official graphic marks,
coordinated to help the public easily identify the College and to promote Marietta's
distinctive features and visibility among its many important audiences.
(PMS 281 Coated;
PMS 295 Uncoated)
||White, in a reverse-out application
Readability and clarity are critical elements of Marietta's visual identity marks. Dark inks
on light papers offer the best effect. Designers should take care that any use of a reverse-out
effect offers a high contrast for maximum legibility.
To reverse out of a photo or
illustration, the area chosen for the reverse should be as dark and solid as possible,
avoiding patterns that could make reading difficult.
An incorrect reverse (above) does not offer enough contrast between the logo and the background.
A correct reverse (below) creates a crisp logo that is easy to read.
If PMS 281 or
black are not used in your publication, reverse the visual identity mark in white from the
When printing a logo in a standard reverse, you must use the reverse logo. Adding an outline to the image will result in an incorrect usage (see example at above
Please contact the Office of College Relations at ext. 4715 for a custom electronic
All marks should not be used on patterned backgrounds if at all possible. If there is a
question that arises about the useability on a patterned background please feel free to
consult the College Art Director about the logo usage.
Hot Stamping and Embossing
Designs that incorporate hot stamping or embossing of any Marietta College's visual
identity marks should be produced in conjunction with the Office of College Relations.
Hot stamping and embossing options are generally limited to navy blue, black, silver or a
Recommended Type Styles
The recommended type styles for Marietta College's stationery and campus-wide
marketing materials are listed below. These type styles possess a dignified, easy-to-read
quality and their use is encouraged for body copy in brochures, newsletters,
advertisements, and other communications. If you have a question about a font usage
please contact the College Art Director (740) 376-4715.