• Advertising-Public
Relations
• Journalism
• Radio-TV
• Masters
of International
Corporate Media
• Jack
Hillwig
• Marilee Morrow
• Dave St. Peter
• Lori Smith
• Art Smith
• Mitch Casey
• Marcolian
• Mariettana
• WMRT-FM
• WCMO-FM
• WCMO-TV
• National
Broadcasting Society (NBS)
• Society for Collegiate Journalists (SCJ)
• Campus Connection
• Community Day
• Student Internships
• Scholarships/Prizes
• Course listing
• About the McKinney Media Center
• In the fall of 2004
WTAP-TV opened
a
news bureau
in Marietta College's Mass Media building.
• Return to home page
• Info number:
(740) 376-4802
• Fax number:
(740) 376-4807
• Mailing
address:
Mass Media Department
215 Fifth St.
Marietta, OH 45750
• Physical address:
Mass Media Department
508 Putnam St.
COURSES
Requirements for a major in Advertising and Public Relations:
Mass Media 101
Mass Media 207
Mass Media 215
Mass Media 225
Mass Media 230
Mass Media 309, 375 or 380
Mass Media 310
Mass Media 360
Mass Media 370
Mass Media 397
Mass Media Elective
Mass Media 420
Art 101 or 201
Economics 212
Leadership 101 or 111
Leadership 112 or 203
Mathematics 123
And two courses selected from:
Management 355, Management 381, Management 386
Any one course selected from: Communciation 314 or Leadership 305
Requirements for a Journalism Major:
Mass Media 101
Mass Media 150
Mass Media 207
Mass Media 307
Mass Media 311
Mass Media 360
Mass Media 370
Mass Media 375
Mass Media 397
Mass Media 309
Mass Media 370
Mass Media 380
Mass Media 420
Economics 212
History 312 or another History course listed 300 or greater
Leadership 101 or 111
Leadership 112 or 203
Mathematics 123
Political Science 103
Political Science 201 or 313
Communication 301 or 314
Requirements for the Radio and Television Major:
Mass Media 101
Mass Media 121
Mass Media 207
Mass Media 215
Mass Media 216
Mass Media 311
Mass Media 321
Mass Media 397
Mass Media 420
Two courses selected from:
Mass Media 280
Mass Media 307
Mass Media 330
Mass Media 371
Mass Media 375
Accounting 201
Economics 212
Leadership 101 or 111
Leadership 112 or 203
Mathematics 123
Management 381
And two courses selected from: Communication 217, 301, 314
Requirements for a minor in Advertising and Public Relations:
Mass Media 101
Mass Media 207
Mass Media 225
Mass Media 230
Mass Media 309
Mass Media 370Requirements for a minor in Journalism:
Mass Media 101
Mass Media 207
Mass Media 307
Mass Media 311
Mass Media 360
Mass Media 420
Requirements for a minor in Radio and Television:
Mass Media 101
Mass Media 207
Mass Media 215
Mass Media 216
Mass Media 311
Mass Media 321
And three credit hours of Mass Media electives
101 Mass Media and Society
Effects of radio, television, newspapers, magazines, advertising and public relations upon the economic, social and political behavior of the American people. Course includes the historical development of various media.
Credit: 3 hours121 Introduction to Broadcast Production
This laboratory course teaches the principles of broadcast production for radio and television. Students will be involved in on-air production of programs on WMRT-FM and WCMO-TV.
Credit: 3 hours150 Photography and Visual Communications
Basic skill in methods of photography for newspapers, public relations, advertising, and television. Fundamentals of camera, film, and darkroom technique. Study of aesthetics, composition, symbolism, and photo editing.
Prerequisite: Written permission of instructor.
Credit: 3 hours207 Writing for Media
Intensive instruction and practice in writing and reporting for the media. Emphasis will be upon gathering of information via research and interviewing for print media. Students will also be introduced to broadcast writing. Work on Marcolian required.
Prerequisite: English 101; passing score on Mass Media Department grammar skills test or English 060.
Credit: 3 hours215 Electronic Media in America
History, development and use of radio, television and new electronic media in our society. Explores the technical basis of devices and inventions which fueled the growth and direction of broadcasting, cable and emerging electronic media systems. Looks at programming, rating systems and ethics. Also covers the regulation of broadcasting, networks, cable operations and individual stations.
Prerequisite: Mass Media 101
Credit: 3 hours216 Audio Production
Introduction to creative operation of audio production equipment. Includes problems in production of information, entertainment, commercial and documentary programs, with some study of basic radio programming methods. Extensive laboratory work.
Prerequisite: Speech 101 or written permission of instructor.
Credit: 3 hours225 Introduction to Advertising
Planning, creating, placing and measuring the impact of advertising and emphasizing its relationship to mass media. Special attention to the need for advertising to respond to specific client goals, needs and operations.
Prerequisite: Mass Media 370 or concurrent registration.
Credit: 3 hours
230 Introduction to Public Relations
Role of public relations as a communication device within organizations. Includes opinion theory, identification of audiences, planning and execution of programs and measurement of effects. Covers the legal and ethical considerations which touch upon public relations activities.
Prerequisite: Sophomore standing or above
Credit: 3 hours280 Media Announcing and Performance
Study and application of announcing and performance styles currently in use in media. Provides understanding of the functions of and challenges facing the media announcer and performer. On-air announcing on WMRT-FM is required.
Prerequisite: Mass Media 216.
Credit: 3 hours307 Reporting Today's News
Instruction and practice in writing and reporting a variety of news stories of growing complexity for print and broadcast news. Assignments will be on campus and in the community. Lab work on campus media required.
Prerequisite: Mass Media 207
Credit: 3 hours
308 Article Writing
Theory and practice in writing a variety of feature articles of growing complexity for newspapers and magazines. Lab work for campus and other media required.
Prerequisite: Mass Media 207
Credit: 3 hours309 Corporate Communications
Provides instruction and significant practice in creating brochures, instructional writing, visually oriented materials and institutional radio and television. Focuses on the use of mass media systems and tools within the private setting to create understanding and inspire behavioral changes. Lab work includes writing and producing programs for WCMO-TV and WMRT-FM.
Prerequisite: Mass Media 207
Credit: 3 hours310 Writing for Public Relations
This is an advanced public relations course concentrating on sophisticated public relations techniques. It has a heavy emphasis on problem solving and writing and producing work products to solve those difficulties. Real life public relations challenges will be used in the course.
Credit: 3 hours
311 Broadcast Journalism
Theory and practice of journalism for electronic media. Practical aspects of researching, writing, producing and reporting news for radio and television. Work on college broadcast news teams required.
Prerequisite: Mass Media 207
Credit: 3 hours321 Video Production
Analysis of television programming, including production and direction. Offers practical experience on all studio and basic field production equipment. Work as crew members on WCMO-TV productions required. Laboratory experimentation.
Prerequisite: Mass Media 216
Credit: 3 hours330 Advanced Public Opinion
Explores more advanced aspects of opinion formation, governmental relations, crisis communications, public relations and advertising campaigns. Examines connections to marketing communications and the nature of integrated communications systems. Uses case method and team study in several sections of the course.
Prerequisite: Mass Media 225 or 230
Credit: 3 hours350, 351, 450, 451 Video Practicum
Individualized course in which each student does assigned work at WCMO-TV to enhance skills in one of the following areas: production, direction or management.
Prerequisite: Written Permission of instructor.
Credit: 1 hour352, 353, 452, 453 Advertising/Public Relations Practicum
Individualized course in which each student does assigned work in advertising/public relations for the college or outside nonprofit client.
Prerequisite: Written permission of instructor.
Credit: 1 hour354, 355, 454, 455 Audio Practicum
Individualized course in which each student does assigned work at WMRT-FM to enhance skills in one of the following areas: production, programming or management.
Prerequisite: Written permission of instructor.
Credit: 1 hour356, 357, 456, 457 Corporate Communications Practicum
Individualized course in which each student does assigned work in corporate and institutional communications for the college or outside nonprofit client.
Prerequisite: Written permission of instructor.
Credit: 1 hour358, 359, 458, 459 Journalism Practicum
Individualized course in which each student does assigned work at the Marcolian or Mariettana to enhance skills in one of the following areas: editing, layout and design or reporting.
Prerequisite: Written permission of instructor.
Credit: 1 hour360 Editing
Instruction and practice in editing local and wire service news for media. Topics will include style, headline writing, selection of photos, legal and ethical limits on the press and how newsroom decisions are made.
Prerequisite: Mass Media 207
Credit: 3 hours370 Desktop Publishing
Design and layout of type, photos and graphic materials for newspapers, magazines, brochures, advertisements and other publications.
Prerequisites: Mass Media 207 and written permission of instructor.
Credit: 3 hours371 Advanced Video Production
Intensive instruction and practice in single-camera production and tape-to-tape post-production editing techniques. Students will work with outside clients in conceiving, producing and post-producing a variety of projects.
Credit: 3 hours374 Sports Promotion and Public Relations
Examines various publicity, promotion and public relations responsibilities, duties and challenges faced by those seeking careers in college and professional sports promotion and information. Course will include development of all aspects of a major sports event.
Credit: 3 hours375 Web site Design
This class is an introduction to the design of Web pages. After first understanding how sites are organized, the class will design a site as a class project. Finally, students will design their own Web sites.
Credit: 3 hours407 Reporting Public Issues
In-depth reporting about topics of importance to the community, such as politics, the environment, health, business and education.
Credit: 3 hours
397/497 Media Internship
Provides student opportunities for professional experience through a working affiliation with a cooperating media organization. Employer evaluation, written report of experience by student and a student presentation for Mass Media Department faculty and other media interns is required.
Credit: 3 hours