Advertising-Public Relations
Journalism
Radio-TV

Masters of International
Corporate Media


Jack Hillwig
Marilee Morrow
Dave St. Peter
Lori Smith
Art Smith
Mitch Casey


Marcolian
Mariettana
WMRT-FM
WCMO-FM
WCMO-TV

National Broadcasting Society (NBS)
Society for Collegiate Journalists (SCJ)
Campus Connection
Community Day
Student Internships
Scholarships/Prizes


Course listing
About the McKinney Media Center
In the fall of 2004 WTAP-TV opened a news bureau in Marietta College's Mass Media building.

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Info number:
(740) 376-4802
Fax number:
(740) 376-4807
Mailing address:
Mass Media Department
215 Fifth St.
Marietta, OH 45750
Physical address:
Mass Media Department
508 Putnam St.



 

COMMUNITY DAY

The college catalog describes the Sports Promotion and Public Relations class as a course intended to "examine the various publicity, promotion, public relations, advertising and marketing responsibilities faced by those seeking careers in college and/or professional sports."

In addition to building the course around the text- THE DREAM JOB: $port$ Publicity, Promotion and Marketing by Melvin Helitzer (who spoke to the class), Mass Media students, along with several Business and Marketing majors, learn how to develop and implement all aspects involved in special event planning with MC's annual Community Day. The event, held on a Saturday in April at Pioneer Park, serves as the centerpiece for their effort.

Beginning with the development of a theme and logo, the class also designs a special four-page insert for the Marcolian, while selling advertising and/or seeking donations and door prizes totaling more than $6,000.

All fans the enter the park receive a gift bag, which in 2003 included treats, plus a rally towel.

In 2003, the class continued the tradition of taking a post-community day field trip, traveling to a Pittsburgh Pirates- San Francisco Giants game.


The section produced by the class in 2003.

Community Day is all above the fans, photo above, and the action, photo below.