Michael Joliat is the driving force behind Tailoj Marketing, a boutique agency specializing in helping small and medium-sized businesses expand their reach and boost sales performance. Founded in 2008, Tailoj has clients in a broad array of industries but specializes in the consumer/retail industry, concentrating on the secondary ticket market.
Joliat began his career on the agency side of the marketing spectrum as an account executive for BrandMuscle in Cleveland, Ohio. Following his time at BrandMuscle, he moved to the client-side, working as the Director of Marketing for Select-A-Ticket, a ticket reseller, and then as the Marketing Director for MediaTree, a promotional products company located in the greater New York area.
Following his work on the client-side, Joliat founded Tailoj Marketing; an agency focused on helping businesses better interact with their publics employing both data-based and creative solutions to complex problems. Tailoj specializes in sculpting multiple communications channels into effective omnichannel marketing campaigns that win customers and build long-term relationships. In 2020, Joliat launched into the Virtual Events Space with the creation of Entertainment LIVEstyle. As a full-service event production company, Entertainment LIVEstyle has helped charities, government agencies, healthcare organizations, and major corporations transition their in-person events into virtual and hybrid environments while maintaining participant engagement.
Joliat, who is originally from Cleveland, Ohio, lives and works in the New York Metropolitan Area (Jersey City, New Jersey) with his husband Patrick Quinn ’06. Michael attended Marietta College and earned degrees in Advertising, Public Relations, and International Leadership.