The Strategic Communication major offers students a robust foundation in the principles of face-to-face and mediated communication. Students focus their studies by selecting one of two tracks: Advertising/Public Relations or Organizational Communication/Public Relations.

Faculty provide a balance of classroom knowledge of communication theory and approaches, including research and ethics, as well as opportunities to put that knowledge into practice during internships, group projects, and ventures with outside clients.

Students in this major focus on communication within organization, between organization and between the organization and outside audience.

Sample Four-Year Schedule

First Year (Fall Semester)
Mass Media 101 Media and Society 3 credit hours
Communication 110 Human Communication 3 credit hours
Writing 110 College Composition 3 credit hours
General Education Historical Perspectives 3 credit hours
FYS 199 First Year Seminar 3 credit hours
FYS 194 Piopathway Lab 1 credit hour
Semester Credit Hours   16 credit hours
 
First Year (Spring Semester)
Media Skills course   3 credit hours
Communication 230 Comm. Theory & Research I 3 credit hours
Communication 101 Fundamentals of Communication 3 credit hours
General Education Quantitative Reasoning 3 credit hours
General Education Science (with lab) 4 credit hours
Semester Credit Hours   16 credit hours
 
Second Year (Fall Semester)
Communication 211 Organizational Communication 3 credit hours
Mass Media 230 Intro to Public Relations 3 credit hours
General Education Fine Arts 3 credit hours
General Education Diversity & Global 3 credit hours
Elective course   3 credit hours
Semester Credit Hours   15 credit hours
 
Second Year (Spring Semester)
Communication 301 Group Discussion 3 credit hours
General Education Science 3 credit hours
Elective course   3 credit hours
Communication/Mass Media elective   3 credit hours
Cognate course   3 credit hours
Semester Credit Hours   15 credit hours
 
Third Year (Fall Semester)
General Education Writing 3 credit hours
Communication/Mass Media elective   3 credit hours
General Education Fine Arts 3 credit hours
Cognate course   3 credit hours
Elective course   3 credit hours
Semester Credit Hours   15 credit hours
 
Third Year (Spring Semester)
Communication 411 Training & Development 3 credit hours
Communication/Mass Media elective   3 credit hours
Communication 397/497 Internship 3 credit hours
Cognate course   3 credit hours
Elective course   3 credit hours
Semester Credit Hours   15 credit hours
 
Fourth Year (Fall Semester)
Communication 499 Post-Internship Seminar 3 credit hours
Communication 420 Business Communication Seminar 3 credit hours
General Education Science 3 credit hours
Elective course   3 credit hours
Elective course   3 credit hours
Semester Credit Hours   15 credit hours
 
Fourth Year (Spring Semester)
Mass Media 420 Media Law & Ethics 3 credit hours
Elective course   3 credit hours
Elective course   3 credit hours
Elective course   3 credit hours
Elective course   1 credit hour
Semester Credit Hours   13 credit hours

 

* Remember that this schedule should just be seen as a guide toward your Advertising/Public Relations degree. Your schedule can be adjusted to accommodate a second major and/or minors at the College. You will work with your academic advisor to ensure that you graduate on schedule and with classes that most interest you and lead you toward the career path that you are working to achieve.