The Strategic Communication major offers students a robust foundation in the principles of face-to-face and mediated communication. Students focus their studies by selecting one of two tracks: Advertising /Public Relations or Organizational Communication / Public Relations.

Faculty provide a balance of classroom knowledge of communication theory and approaches, including research and ethics, as well as opportunities to put that knowledge into practice during internships, group projects, and ventures with outside clients.

Students in this major focus on communication within organization, between organization and between the organization and outside audience.