The Strategic Communication major offers students a robust foundation in the principles of face-to-face and mediated communication. Students focus their studies by selecting one of two tracks: Advertising/Public Relations or Organizational Communication/Public Relations.

Majors typically complete multiple internships and are involved in national organizations such as the American Advertising Federation before earning their degrees. These types of experiential education opportunities and professional connections provide a valuable portfolio of projects students can show future employers.

Sample Four-Year Schedule

First Year (Fall Semester)
Mass Media 101 Media and Society 3 credit hours
Communication 110 Human Communication 3 credit hours
Writing 110 College Composition 3 credit hours
General Education Historical Perspectives 3 credit hours
FYS 199 First Year Seminar 3 credit hours
FYS 194 Piopathway Lab 1 credit hour
Semester Credit Hours   16 credit hours
 
First Year (Spring Semester)
Media Skills course   3 credit hours
Communication 230 Comm. Theory & Research I 3 credit hours
Communication 101 Fundamentals of Communication 3 credit hours
General Education Quantitative Reasoning 3 credit hours
General Education Science (with lab) 4 credit hours
Semester Credit Hours   16 credit hours
 
Second Year (Fall Semester)
Mass Media 207 Media Writing I 3 credit hours
Mass Media 230 Intro to Public Relations 3 credit hours
General Education Fine Arts 3 credit hours
General Education Diversity & Global 3 credit hours
Elective course   3 credit hours
Semester Credit Hours   15 credit hours
 
Second Year (Spring Semester)
Mass Media 225 Intro to Advertising 3 credit hours
General Education Science 3 credit hours
General Education Writing 3 credit hours
Communication/Mass Media elective   3 credit hours
Cognate course   3 credit hours
Semester Credit Hours   15 credit hours
 
Third Year (Fall Semester)
General Education Writing 3 credit hours
Communication/Mass Media elective   3 credit hours
General Education Fine Arts 3 credit hours
Cognate course   3 credit hours
Elective course   3 credit hours
Semester Credit Hours   15 credit hours
 
Third Year (Spring Semester)
Mass Media 410 Advertising & PR Campaigns 3 credit hours
Communication/Mass Media elective   3 credit hours
Mass Media 397 Internship 3 credit hours
Cognate course   3 credit hours
Elective course   3 credit hours
Semester Credit Hours   15 credit hours
 
Fourth Year (Fall Semester)
Mass Media 430 Senior Capstone 3 credit hours
General Education Science 3 credit hours
Elective course   3 credit hours
Elective course   3 credit hours
Elective course   3 credit hours
Semester Credit Hours   15 credit hours
 
Fourth Year (Spring Semester)
Mass Media 420 Media Law & Ethics 3 credit hours
Elective course   3 credit hours
Elective course   3 credit hours
Elective course   3 credit hours
Elective course   1 credit hour
Semester Credit Hours   13 credit hours

 

* Remember that this schedule should just be seen as a guide toward your Advertising/Public Relations degree. Your schedule can be adjusted to accommodate a second major and/or minors at the College. You will work with your academic advisor to ensure that you graduate on schedule and with classes that most interest you and lead you toward the career path that you are working to achieve.