This fall, Marietta, The Magazine of Marietta College celebrates 13 years — that will be 29 issues — of sharing all things Marietta College with alumni, students, faculty, staff and friends.
Every so often it’s important to reach out to readers for feedback on how the magazine can improve — whether that means adding more student-focused features, boosting the number of pages or redesigning the overall look. To do that, we have teamed up with the Council for Advancement and Support of Education (CASE) to create a reader survey to help us evaluate what our audience wants to read and see in Marietta Magazine. Currently, the magazine is published three times per year in print and digital format.
“Similar to the Alumni Survey that was launched in 2013, the Reader Survey will give our office hard data that we will use to improve what we have to offer our readers,” says Tom Perry, Vice President for Communication and Brand Management. “The survey will be open for six months and will be delivered to readers who have shared their email address with the Office of Alumni Engagement. A link to the survey will be included in the June Trailblazer newsletter, which is the College’s online-only publication.”
Over the years, subtle changes have been made to the publication, with the most recent change being the addition of a third magazine. The goal of this survey is to make sure Marietta Magazine is moving in the right direction and is serving the needs of the Marietta College community.
“We want our readers to be proud of what they are seeing in the magazine, so it is important that we reach out with this opportunity,” Perry says. “Of course, these types of surveys are best practice, but we also want our readers to know that we value their opinions, and we want to be in-line with what their expectations are for us today and in the future.”
- Gi Smith