Riverview Credit Union Proudly Presents

The 2021-2022 Mid-Ohio Valley Entrepreneurship Expo At Marietta College
Energizing Small Business

Thursday, September 23, 2021
12:00 p.m. - 7:00 p.m.
In-Person Conference on the Campus of Marietta College

Cost: $40
Register

Featuring the Keynote Speaker: Dr. Heidi Neck, Ph.D., an award-winning educator and author.

Event Program

The conference starts at noon and ends at 7:00 pm. The general sessions are scheduled for 12:00 p.m. to 2:00 p.m. and 5:00 p.m. to 7:00 p.m. Depending on your interest, between 2:00 p.m. to 5:00 p.m., you may choose to participate in one of the five tracks (described below) or switch between tracks.

Find the locations of various sessions on the campus map

11:30 a.m. - 12:00 p.m.

Registration (DBRC)

12:00 p.m. - 1:50 p.m.

Luncheon Opening Ceremonies

Keynote Address: Dr. Heidi Neck, Entrepreneurial Energy (DBRC)

Entrepreneurial Energy: What it feels like to think and act entrepreneurially and all the things you can do with that!

The ability to think and act entrepreneurially is today’s greatest life skill. It is way of thinking, acting, and being that combines the ability to find or create new opportunities with the courage to act on them. There is no single “entrepreneurial mindset” – rather it’s about starting where you are and shifting your mindset toward a more entrepreneurial view of the world. When this shift happens, you feel the entrepreneurial energy!

pic heidi neck

About Dr. Heidi Neck

Heidi Neck, Ph.D., is a Babson College Professor and the Jeffry A. Timmons Professor of Entrepreneurial Studies. She is the Academic Director of the Babson Academy – a dedicated unit within Babson that inspires change in the way universities teach entrepreneurship and build entrepreneurship education ecosystems. The Babson Academy builds on Neck’s work starting the Babson Collaborative, a global institutional membership organization for colleges and universities seeking to increase their capability and capacity in entrepreneurship education, and her leadership of Babson’s Symposia for Entrepreneurship Educators (SEE) – programs designed to further develop faculty from around the world in the of art and craft of teaching entrepreneurship and building entrepreneurship programs.

An award-winning educator and author, her textbook Entrepreneurship: The Practice & Mindset (2017) was awarded the Breakthrough Book of 2017 by Sage Publishing and the 2018 Most Promising New Textbook Award by the Textbook & Academic Authors Association (TAA) and is currently in its second edition (2020). Neck is the co-author of Teaching Entrepreneurship: A Practice-Based Approach, Volume 1 and 2 (Elgar Publishing) – books

written to help educators teach entrepreneurship in more experiential and engaging ways. Her most recent book, The IDEATE Method (Sage 2020), helps nascent entrepreneurs identify high-potential business ideas. She has been recognized by international organizations, the Academy of Management and USASBE, for excellence in pedagogy and course design. For pushing the frontiers of entrepreneurship education in higher education, The Schulze Foundation and the Entrepreneur and Innovation Exchange awarded her “Entrepreneurship Educator of the Year” 2016.

Neck is a Past President of the United States Association of Small Business & Entrepreneurship (USASBE), an academic organization dedicated to the advancement of entrepreneurship education. She speaks and teaches internationally on cultivating the entrepreneurial mindset and espousing the positive force of entrepreneurship as a societal change agent. In addition to her academic responsibilities, she is a consultant, entrepreneur, board member, and investor. Heidi earned her Ph.D. in Strategic Management and Entrepreneurship from the University of Colorado at Boulder. She holds a B.S. in Marketing from Louisiana State University and an MBA from the University of Colorado, Boulder.

Click here to watch Dr. Neck's TedX talk on Entrepreneurial Intelligence

2:00 p.m. - 5:00 p.m.

Individual Sessions

On the day of the event, depending on your interest,  you may choose to participate in one of the five tracks or switch between tracks. Note: You do not have to make that choice at the time of registration. 
Use the dropdowns below to explore the five tracks

Track 1: Growth & Expansion (Thomas 223)

2:00 p.m. - 3:00 p.m.

Fun with Exports: Expanding Sales Potential in Foreign Markets

Don Hackney, Ohio University Small Business Development Center

Have you ever explored the export market? Do you think it is too risky, too complicated, or too costly to export? Attend this session to find out why you may be wrong. Learn how to assemble an export team; conduct market research and formulate entry strategies; and more importantly, how to get paid. This session also identifies resources that can help you along the way.

3:00 p.m. - 4:00 p.m.

Get your website to work for you: Website technology, do's & don'ts, and how to navigate SEO

Josiah Partin, The Valley List

Learn how to use your website to get the most results. You will learn new ways to view your website tracking data and how to interpret it. You will also learn what to look for with your website projects and avoid scams.

4:00 p.m. - 5:00 p.m.

Making small changes to improve your website & online presence: Workshop

Josiah Partin, The Valley List

Learn how to improve your website hands-on, make SEO changes, & run speed testing. We will walk through running tests and identifying problems that you can fix or improve on your own. Any personalized questions about your website can be answered during this session.

Track 2: Management & Strategy (Thomas 209)

2:00 p.m. - 3:00 p.m.

Pricing Essentials for Small Business

Danielle Cisler, Amanda Davis, and Eric White, INSIGHT2PROFIT

Price is the most powerful lever for any business to grow their profitability. During this session, we’ll review the essentials of strategic pricing for small businesses: know, understand, grow. Having clear knowledge of your offering and costs is the foundation for pricing strategy. Understanding the unique value that you provide to your customers and the position you hold in the market should drive decision-making. By combining these two elements, you can transform your business and grow your bottom line.

3:00 p.m. - 4:00 p.m.

Best Hiring Practices

Dr. John Fazio, Marietta College

Contemporary businesses are plagued with attracting an adequate quantity of talented employees to fulfill goals. This presentation will explore best practices for both employee recruitment and selection. Attendees will have an enhanced understanding of how to better attract job candidates, as well as proven techniques to select the most qualified. Evolving workplace issues such as work-from-home, and GIG workers will be incorporated in the Best Hiring Practices presentation.

4:00 p.m. - 5:00 p.m.

How to Find Your Business Superpower and Use it for Good

Andrea Shirey, One Nine Design

In today's competitive business environment, it's no longer enough to just "know your audience." This session will help you discover your business superpower - your secret weapon to standing out among the crowd (for all the right reasons). Once you have identified your superpower, you'll be able to uniquely position your business, attract the right customers, and build a profitable and purposeful business.

Track 3: Stand Out & Speak Up (Thomas 124)

2:00 p.m. - 3:00 p.m.

Be the Influential leader that stands out

Pantea Vahidi, RN, The Vahidi Institute

As entrepreneurs we often set out on a journey to not only make a living, but to live out our purpose, create a life on our own terms, and make a difference. Being an entrepreneur is so much more than running a business, it is about noticing a gap and fulfilling it. Entrepreneurship is, at its core, problem solving and creating solutions. In this session, we will learn practical ways to not just solve a problem, but to leave an everlasting impact that will transform your customers' experience and your own journey into a fulfilling one.

3:00 p.m. - 4:00 p.m.

Ready, Set, Speak! Energizing your business through public speaking

Dr. Linda Lockhart and Dr. Cody Clemens, Marietta College

Even though public speaking often induces anxiety, it is a vital skill for entrepreneurs and business owners. Public speaking can enhance exposure to a broader audience, increase recognition and build your brand, help you articulate your mission to groups of people who are not familiar with your business or services, and increase your own confidence and your sales skills. Becoming a polished public speaker takes some practice, but a few basics can help you inject new energy into your business. Don’t wait any longer to start getting over your fears and start speaking out!

4:00 p.m. - 5:00 p.m.

A Conversation With the Finalists of the 2021 ENTR of the Year Award

Finalists for the 2021 Mid-Ohio Valley Entrepreneur of the Year Award

In this session, Sarah Arnold, founder of Clutch MOV, leads an informal conversation with the finalists for the 2021 Mid-Ohio Valley Entrepreneur of the Year award.

Track 4: Social Entrepreneurship & Non-Profits (McDonough Gallery)

2:00 p.m. - 3:00 p.m.

Canvas: A One-Page Tool to Strategically Plan or Re-Plan Your Nonprofit Enterprise

Faith Knutsen, Ohio University and Tres Ross, The Ross Foundation

Are you starting, changing, planning or developing a non-profit or business that has a social mission? Join a highly interactive session with regional experts who have worked with many mission-driven businesses to learn about a one-page tool to strategically plan – or re-plan – your enterprise. If you’re already familiar with the Canvas tool, all the better – this is meant to be an iterative conversation that only improves every time you revisit.

3:00 p.m. - 4:00 p.m.

Measuring SROI: Get More Grants by Showing Funders What They Want to See!

Allison Ricket, SROI Consultant

You know your organization is making a difference, but setting up data collection for measuring impact instead of output can be a difficult leap. In this session, members from the Ohio University SEE team will walk participants through thinking about impact and developing indicators for tracking outcomes. The session will also provide an introduction to Social Return on Investment, a way to report and articulate your social, economic, and environmental impact using the universal language of money.

4:00 p.m. - 5:00 p.m.

Nonprofits Can Make Profits: Doing Good and Making Money

Ken Oehlers, Habitat for Humanity of Southeast Ohio, Brandon Gress, Wood County SocietyMichelle Barber, Community Resources, Dr. Paul Patton, Social Enterprise Director for Rural Action

Could your nonprofit use another income stream? Have a business idea that also meets a social need? Thinking about starting a social enterprise? This session is for you! Hear from a panel of folks who run social enterprises and come prepared to ask them about their journey, business model, funding sources and reporting requirements.

Track 5: Law & Order (Thomas 113)

Thriving small businesses are critical to the growth of our communities. While for-profit and non-profit sectors navigated the challenges presented by COVID-19, the pressures of cyber-security, employment law, and the responsibility of serving on local boards have increased. Join us for this series of curated conversations to learn how to benefit your business and your community.

2:00 p.m. - 3:00 p.m.

COVID-19 Vaccine and Other Post-Pandemic Employment Law Issues

Elizabeth C. Stock, Bricker & Eckler LLP

By attending this event, attorneys will become aware of the litigation issues dealing with COVID-19 Vaccines and employment issues. It will help them as employers, and as advisors to clients who are employers, better identify and deal with those issues, and minimize the risk of lawsuits. The employment law issues include reasonable accommodation requirements, leaves of absence, remote work considerations, American Rescue Plan Act requirements, OSHA and unemployment.

3:00 p.m. - 4:00 p.m.

Understanding and Mitigating Cyber Threats to Small Business

Jeff Knight, Bricker & Eckler LLP

Cyber-attacks are a growing threat for small businesses and the U.S. economy, and small business owners are concerned about this risk. Yet, studies show that small business owners often don't have the resources or time to devote to cybersecurity issues, or know where to begin. This session will help them assess their risk, and learn about common cyber threats (malware, viruses, ransomware, phishing etc.), understand where they business is vulnerable, and provide them with guidelines for improving cybersecurity (antivirus software, securing networks, using strong passwords, multifactor authentication etc. This will help attorneys in their own businesses and as they advise clients.

4:00 p.m. - 5:00 p.m.

Board or Bored: Living Up to Your Legal Obligations

Beth Short, Ohio Attorney General's Office

This topic will specifically help attorneys become aware of their ethical and legal duties as Board members and be better able to advise clients who are Board members or who own charitable entities. It will help attorneys better understand, and advise clients about, a Board member's ethical and legal obligations to charities (duty of care, loyalty, competence, maintain accounts and records). It will also help them understand, and advise clients about, what questions to ask before agreeing to serve as Board members, Including questions about how the Board operates-and provide them with guidelines on what questions to ask.

5:00 p.m. - 7:00 p.m.

Business After Hours & Networking (DBRC)

In collaboration with Belpre Area Chamber of Commerce, Chamber of Commerce of the Mid-Ohio Valley, and Marietta Area Chamber of Commerce