Riverview Credit Union Proudly Presents

The 2020-2021 Mid-Ohio Valley Entrepreneurship Expo

At Marietta College

Learning from Challenges: How to Adapt and Become a Resilient Business

Due to uncertainties about the degree to which large gatherings may potentially be harmful to participants, during the 2020-21 academic year, the Riverview Credit Union Mid-Ohio Valley Entrepreneurship Expo (MOVEE) at Marietta College will be delivered virtually (through Zoom webinars) and gradually (throughout the academic year). However, as more information becomes available, we stand ready to deliver various components of the MOVEE in-person.

Regardless of its means of delivery, all sessions of MOVEE during the 2020-21 academic year are free and open to the public. Please keep in mind that the webinar capacity is limited to 500 attendees, and you must register for each session separately to attend.

Upcoming Sessions

Session 7

PioBiz Workshop 1: Where Do Worthy Entrepreneurial Ideas Come From?
With: Jacqueline Khorassani and Faith Knutsen

Thursday, February 4: 4:30 p.m. – 6:30 p.m.

Register here

  • Are you looking for a business idea?
  • Do you have an idea but are unsure if it is worthy?
  • Are you looking for a business partner?
  • Do you want to compete in the PioBiz Competition and win up to $10,000 in start-up funds?

If so, this workshop is for you. In this workshop, participants will engage in activities that are designed to assist them to identify and evaluate entrepreneurial ideas.  The session also provides you with an opportunity to find business partners, including Marietta College (MC) students and alumni. Note that forming a partnership with a current student or recent graduate of MC will qualify you to compete in the PioBiz Competition and win up to $10,000 in start-up funds.

About the Presenters

JackieFaith

Jacqueline Khorassani is a Professor of Economics and Entrepreneurship and the Director of the Entrepreneurship Program at Marietta College. Khorassani’s teaching fields are Entrepreneurial Mindset, Macroeconomics, Money and Banking, International Economics, the Economics of Gender, and Applied Regression Analysis.  Khorassani has lectured in China, Brazil, and Ireland. She has published and presented papers at national and international journals and conferences. Dr. Khorassani holds a BA in Public Relations and Social Affairs, an MS in Economics, and a Ph.D. in Economics.

Faith Knutsen is the Director of Social Entrepreneurship and Innovation at Ohio University’s Voinovich School. In that capacity, Faith directs the federally-funded Social Enterprise Ecosystem project and lectures on entrepreneurship and venture development in the U.S. and abroad.  Besides serving on the advisory board of the Entrepreneurship Program at Marietta College, Faith also advises on the boards of three regional social enterprises.  Previously, Knutsen worked for 12 years in an executive role at Sunpower, Inc. Her early career in international development began with a tour as a Peace Corps volunteer in Central Africa and segued into international consulting. Knutsen holds a BA from Oberlin College and an MA from Ohio University.

Session 8

The Six Pillars of Digital Campaigns
With: Dan Grech of BizHack Academy

Thursday, February 25: 4:30 p.m. to 6:00 p.m.

No prior digital marketing experience required

Register here

Digital Marketing has become an indispensable way for any business to reach new customers. But it's not easy to know where to get started. Dan Grech, the founder and CEO of BizHack Academy, believes that digital marketing is best learned by doing. And he's developed a proven methodology that's helped hundreds of small business owners jumpstart their growth using digital tools.

In this webinar, Dan Grech will review the Five Pillars for every successful online campaign. Regardless of your industry, whether you're B2B or B2C, sell a product or service, it all starts with understanding how to attract new customers using your website and social media. Dan will review BizHack's Six Pillars for every successful online campaign:

  1. Setting the campaign objective
  2. Defining your target audience
  3. Creating an irresistible offer
  4. Using a thumb-stopping video
  5. Crafting a compelling message
  6. Using a Call-to-Action
     

You'll be given concrete tips and do hands-on exercises to get you thinking like a marketer. You'll get these concrete takeaways that you can apply right away:

  • How marketing has changed (permanently) due to the pandemic, and how you can adapt
  • How to communicate effectively (and profitably) with current and future customers
  • Case studies of small businesses running digital campaigns to attract new customers
  • From there, you'll be ready to more effectively hire and manage a team to help you market your business online.

About the Presenter

D. Greach

Dan Grech is the founder and CEO of BizHack Academy, which trains small business owners around the world in the BizHack Lead Building System. Dan has worked as the head of digital marketing at two software startups and the nation’s largest Hispanic-owned energy company. As the head of growth at OfferCraft, Dan took the company from pre-revenue to a $2.5 ARR in under three years. Before becoming a marketer, Dan spent two decades as a journalist. He worked for NPR, PBS, and The Washington Post, was part of a Pulitzer Prize-winning team at The Miami Herald, was the News Director at Miami’s NPR station, and co-founded one of the nation’s first podcasts. Dan has taught at top universities including Princeton, Columbia and University of Miami. Dan is a graduate of Princeton University and has two Masters degrees in storytelling and Spanish-language journalism. He’s a dual citizen of the U.S. and Spain. He’s a father of two, his wife Gretchen Beesing is the CEO of Catalyst Miami, and he was part of an improv comedy troupe for more than a decade.

About BizHack Academy 

BizHack Academy is an award-winning provider of digital marketing training to business owners. The BizHack Lead Building System helps businesses cost-effectively find new customers online even with small budgets, tiny staffs and limited time. BizHack was named a top startup in 2019 by The Miami Herald, and BizHack has been a part of business accelerator programs funded by Goldman Sachs, the Knight Foundation and Entrepreneur’s Organization. Since 2015, BizHack has trained more than 15,000 business owners and PR professionals and worked with more than 600 companies ranging from startups to Fortune 50 companies, including NBCUniversal, Univision, The Related Group, Whirlpool, Novartis, Wells Fargo, Copa Airlines and Royal Caribbean.

Session 9

PioBiz Competition Round 1: Problem/Solution

Thursday, March 11: 4:30 p.m.

Register here

 

piobiz 1

Pictured above: The winners and judges of 2019 Round 1 of PioBiz Competition

Attend this session to observe teams of Marietta College students and their partners participate in Round 1 of the PioBiz Competition entitled “Problem/Solution”. Each team may use to to 3 minutes to introduce their product or service and describe how it solves a problem better than other products or services in the market place. Upon the conclusion of a team’s presentation, the competition judges will ask questions for 3 minutes.  After the final team's presentation, attendees will be given a chance to vote for their favorite product or service. The top ten products or services will then be determined by combining the attendees’ votes with the judges’ votes. In this round of the Competition, the top 10 products or services will win $100 to $190 each.

Session 10
PioBiz Workshop 2: How Do You Prove Your Business Concept?
With: Cheryl Bolyard-Ferrebee, Jacqueline Khorassani, and Faith Knutsen

Thursday, March 18: 4:30 p.m. – 6:30 p.m.

Register here

About the Presenters

Jackie, Faith and Cheryl

Jacqueline Khorassani is a Professor of Economics and Entrepreneurship and the Director of the Entrepreneurship Program at Marietta College. Khorassani’s teaching fields are Entrepreneurial Mindset, Macroeconomics, Money and Banking, International Economics, the Economics of Gender, and Applied Regression Analysis.  Khorassani has lectured in China, Brazil, and Ireland. She has published and presented papers at national and international journals and conferences. Dr. Khorassani holds a BA in Public Relations and Social Affairs, an MS in Economics, and a Ph/D. in Economics.

Faith Knutsen is the Director of Social Entrepreneurship and Innovation at Ohio University’s Voinovich School. In that capacity, Faith directs the federally-funded Social Enterprise Ecosystem project and lectures on entrepreneurship and venture development in the U.S. and abroad.  Besides serving on the advisory board of the Entrepreneurship Program at Marietta College, Faith also advises on the boards of three regional social enterprises.  Previously, Knutsen worked for 12 years in an executive role at Sunpower, Inc. Her early career in international development began with a tour as a Peace Corps volunteer in Central Africa and segued into international consulting. Knutsen holds a BA from Oberlin College and an MA from Ohio University.

Cheryl Bolyard-Ferrebee is the owner of TGG Brand Marketing and Design in Parkersburg, West Virginia. She is an entrepreneur-minded integrated marketing strategist with three decades of experience in creative message development and brand management.

Session 11

Junior PioBiz Competition
Thursday April 8: 4:30 p.m. – 6:30 p.m. 

pics 1-2 jrPioBiz

Sessions 12  

PioBiz Competition Round 2:  Proof of Concept

Thursday, April 22: 4:30 p.m. – 6:30 p.m.

Fall 2020 Sessions

Session 1

Keynote address with Adam Markel

Thursday, September 3, 4:30 p.m. – 5:30 p.m.

A glance at Session 1

2020 Marietta College Mid-Ohio Valley Entrepreneurship Expo speaker Adam Markel headshot

Adam Markel is a #1 Wall Street Journal, USA Today, Los Angeles Times and Publisher’s Weekly bestselling author of Pivot: The Art & Science of Reinventing Your Career and Life. A leading international keynote speaker, Adam has reached tens of thousands worldwide with his message of Resilience as the competitive edge in the face of today’s complex markets. An attorney, entrepreneur, transformational trainer and executive mentor, Adam is a sought-after business culture catalyst who inspires, empowers, and guides organizations and individuals to create sustainable, high performance strategies.Adam is also the CEO of More Love Media and host of The Conscious PIVOT podcast, where he shares his insights on pivoting and resilience in today's fast paced market and interviews experts, innovators and influencers in the areas of business and life.

Adam’s Website:
Adam’s TEDx Talk:
Adam’s Speaker Trailer:

Session 2

PioBiz Business Startup Competition (Round 3: The $10,000 Round)

Thursday, September 17, 4:30 p.m. - 6:30 p.m.

A glance at Session 2

piobiz 2020

In this round of competition, the following students competed for up to $10,000 start-up funds

  • Chloe Burianek '23
    • Majors: Strategic Communication and Graphic Design
    • Business: Rolling Scotty Photo Services
  • Hannah McKain '23
    • Major: Entrepreneurship
    • Business: Focused Fitness
  • Leah Seaman '21
    • Majors: Communication Studies and Studio Art
    • Business: ArtaBella
  • Karson Snyder '21
    • Major: Finance
    • Business: Hidden Talents

At the conclusion of the program, ArtaBella, Rolling Scotty Photo Services, and Hidden Talents took the first to third places in the competition. The judges then awarded $7,000 to ArtaBella and $1500 to Rolling Scotty Photo Services.

Session 3

Launching, Rebuilding, and Growing Your Business in the Era of COVID: How to manage cash flow and find alternative funding opportunities

Thursday, October 1, 4:30 p.m. – 5:30 p.m.

A glance at Session 3

Video recording of the entire Session 3
Panelists
panelists Oct 1

This webinar was the result of a partnership with the Chamber of Commerce of the Mid-Ohio ValleyThe session focused on how the Impact Innovation Group (IIG) could assist entrepreneurs in the region. The Group includes representatives from five Foundations in West Virginia and Ohio, Ohio University, the SE Ohio Community Development Financial Institution (CDFI), community developers, impact investment advisors, regional banks, and individual investors.

Session 4
2020 MOV Entrepreneur of the Year Award

Thursday, October 15, 4:30 p.m. – 5:30 p.m.

A glance at Session 4
Video recording of the entire Session 4
Finalists

oct 15 finalists

This year, for the third year in a row, Clutch MOV sponsored the Mid-Ohio Valley Entrepreneur of the Year Award as part of the Riverview Credit Union Mid-Ohio Valley Entrepreneurship Expo at Marietta College. Before, Anthony Williams, the recipient of this year’s award was announced, the finalists engaged in an informal panel discussion.

winner 2020

 Anthony Williams: The Recipient of the 2020 Mid-Ohio Valley Entrepreneur of the Year Award

 

Anthony Williams | Anthony's Express Mobile Detailing

Anthony Williams is the owner/operator of Anthony’s Express Mobile Detailing, serving public and private vehicle owners in the MOV by caring for their vehicle detailing needs. Anthony believes everyone should drive a pristine vehicle at an affordable price, without the inconvenience of visiting a traditional detail shop. Anthony has supported local businesses such as: Red Lobster, Antero, and Enterprise, through fleet contracts or strategic marketing partnerships. Anthony contributes to the efforts of the Humane Society of Parkersburg, Boys and Girls Club, Mountain West Baseball, Knights of Columbus, Lions Club, WV Breast Health Initiative, Vietnam Vets, and local drug recovery programs to name a few. Anthony holds a detail technician certificate from Detail King and an associate's degree in business management from West Liberty University.

Session 5

Doing Business Remotely: Problems & Opportunities


Thursday, October 29, 4:30 p.m. – 5:30 p.m.

A glance at Session 5

Video recording of the entire Session 5
Panelists

Oct 29 panel

  • How do you manage your team remotely?
  • How do you stay engaged with remote co-workers?
  • Is there such a thing as Zoom fatigue?
  • How do you communicate with employees, consumers, and media in times of crisis?
  • How do you utilize social media and video engagement for online branding?
  • What are some of the new opportunities associated with doing business remotely?
  • How does one onboard new hires or new customers in a virtual environment?
  • How do you resolve any technology challenges your team has experienced when working remotely?
  • Have you noticed any shifts in productivity? Increase or Decrease?

Join a conversation with a panel consisting of human resources, marketing, communication, and media practitioners to explore the answers to the above and other related questions.

Session 6

A Conversation with Kaeya Majmundar, a Serial Entrepreneur Who Received a "Shark Tank" Deal While Still in College

Thursday, November 12, 4:30 p.m. – 5:30 p.m.

Nov 12 webinar

While in college, Kaeya got a deal on the Season 5 Finale of ABC’s “Shark Tank” with a prototype for her first product, BZbox, a collapsible storage box. The drama from Barbara Corcoran insisting she wasn't an entrepreneur made her a top trend on Twitter. To her surprise, a frenzy of web traffic, media coverage, and sales ensued. This sparked Kaeya’s passion for social commerce, and she became fixated on figuring out how to most effectively leverage social media to drive sales. After graduating college, Kaeya co-created multiple viral eCommerce brands with celebrities and influencers from NBA #1 Draft Pick, Derrick Rose, to famous French bulldog, Manny the Frenchie. Along this journey, the lightbulb went off for Kaeya to start treating social media posts as currency for her storefronts. This became a Ferarri of an engine for revving up sales up and throttling marketing costs. So, she decided to spin this idea out into its own product, Swaypay - a payment plugin that lets shoppers seamlessly split their payment in part money, part social media posts directly at the point of sale for any online retailer.

Visit the links below to learn more about Kaeya and her journey as an entrepreneur: