It’s no surprise that Marietta graduates are successful PR and marketing specialists, copywriters and corporate communications professionals. In the advertising and public relations track within our strategic communication major, you’ll learn about the nature of persuasion, media ethics, digital communication, advertising campaigns and more — and gain experience and professional connections that provide a valuable portfolio of projects to show future employers.

Majors all complete an internship, and often more than one; sites have included H. G. Heinz Corp., Ogilvy & Mather, Moroch Inc., Lake Chautauqua, Columbus Clippers and several other advertising and public relation agencies and nonprofit organizations. And with two radio stations, a television station, and an award-winning newspaper on campus and all run by students, you’ll be able to work in a variety of mass-media markets starting in your freshman year.

Join Marietta’s chapter of the American Advertising Federation for even more opportunities. Our students have competed — and taken honors — in national advertising and marketing competitions, attended career fairs and student conferences, met with industry professionals, and won prestigious regional and national scholarships. 

Sample Four-Year Schedule

First Year (Fall Semester)
Mass Media 101 Media and Society (General Education Social Analysis) 3 credit hours
Communication 110 Human Communication (General Education Social Analysis) 3 credit hours
Writing 102 College Composition 3 credit hours
General Education Civilization & Culture 3 credit hours
PIO 101 Pioneer Path I 2 credit hours
PIO 102 Student Engagement 1 credit hour
Semester Credit Hours   15 credit hours
 
First Year (Spring Semester)
Media Skills course   3 credit hours
Communication 230 Communication Theory & Research I 3 credit hours
Communication 203 Fundamentals of Communication 3 credit hours
General Education Quantitative Reasoning 3 credit hours
General Education Scientific Inquiry (with lab) 4 credit hours
Semester Credit Hours   16 credit hours
 
Second Year (Fall Semester)
Mass Media 207 Media Writing I 3 credit hours
Mass Media 230 Intro to Public Relations 3 credit hours
PIO 201 Pioneer Path II 3 credit hours
Elective or Language Proficiency Course   3 credit hours
Elective course   3 credit hours
Semester Credit Hours   15 credit hours
 
Second Year (Spring Semester)
Mass Media 225 Intro to Advertising 3 credit hours
General Education Science with or without Lab 3 or 4 credit hours
General Education Artistic Expression 3 credit hours
Communication/Mass Media elective   3 credit hours
Elective or Language Proficiency Course   3 credit hours
Semester Credit Hours   15 or 16 credit hours
 
Third Year (Fall Semester)
General Education Artistic Expression 3 credit hours
Communication/Mass Media elective   3 credit hours
Cognate course   3 credit hours
Elective or Secondary Concentration course   3 credit hours
Elective or Secondary Concentration course   3 credit hours
Semester Credit Hours   15 credit hours
 
Third Year (Spring Semester)
Mass Media 420 Media Law and Ethics (Junior Core) 3 credit hours
Mass Media 397 Internship 3 credit hours
Cognate course   3 credit hours
Elective or Secondary Concentration course   3 credit hours
Elective or Secondary Concentration course   3 credit hours
Semester Credit Hours   15 credit hours
 
Fourth Year (Fall Semester)
Communication/Mass Media Elective   3 credit hours
General Education Civilization & Culture 3 credit hours
Elective or Secondary Concentration Course   3 credit hours
Elective or Secondary Concentration Course   3 credit hours
Cognate Course   3 credit hours
Semester Credit Hours   15 credit hours
 
Fourth Year (Spring Semester)
Mass Media 410 Advertising & Public Relations Campaigns 3 credit hours
Mass Media 430 Capstone 3 credit hours
Elective course   3 credit hours
Elective course   3 credit hours
Elective course   3 credit hours
Semester Credit Hours   15 credit hours

 

* Remember that this schedule should just be seen as a guide toward your Advertising/Public Relations degree. Your schedule can be adjusted to accommodate a second major and/or minors at the College. You will work with your academic advisor to ensure that you graduate on schedule and with classes that most interest you and lead you toward the career path that you are working to achieve. 

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